Understand the markets.
Inform your decisions.
Market research, value chain analysis and strategic insights for the agri-food sector.
An expertise centre backed by EMC and REDMAC.
From product to market, a view across the entire value chain.
FROM INFORMATION TO DECISION
The right questions.
Useful insights.
Investing, growing a business or supporting a sector starts with understanding the landscape. AFC brings together information and expertise to help you move forward.
TO THE BIG PICTURE
DIFFERENT ACTORS, DISTINCT PRIORITIES
Expertise for
your next decision.
We shape each study around your business, your market and the decision you need to make.
GROW YOUR BUSINESS
Businesses
Understand demand, assess your position and identify opportunities for growth.
INFORM INVESTMENT
Investors & financial institutions
Assess a market and its wider context before allocating capital.
UNDERSTAND SECTORS
Institutions
Build a broad view of sector participants, changes and challenges.
OUR APPROACH
Every study starts
with a decision.
An agreed scope, analysis in context and conclusions you can put to use.
Define
Clarify the question, market, audiences and expected deliverables.
Analyse
Bring together available data, sector context and expert perspectives.
Explain
Organise the findings, make limitations clear and draw out the implications for your decision.
REFERENCE POINTS & METHODS
See the context.
Spot the opportunities.
Documented reference points to understand the sector, and a method for asking better questions.
HISTORICAL DATA · 2022
Morocco’s agri-food sector in figures
Output, value added, employment and trade: historical reference points from our institutional presentation.
Explore the insights
METHOD · 2026
How to scope a market study
Define the decision, scope and deliverables before collecting data.
Explore the insightsTWO FIRMS, ONE INITIATIVE
Sector intelligence,
within a wider ecosystem.
AFC is an initiative backed by EMC and REDMAC. It provides studies and useful information for agri-food businesses, investors and institutions in Morocco and internationally.
YOUR NEXT STEP
Which decision
are you working towards?
Let’s discuss your market, your priorities and the study that could help you move forward.